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ProductMilestones services cover all key aspects of software development, from market assessment to product launch. Specific areas of expertise in support of our engagements include:
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Market
Assessment & Marketing Strategy
ProductMilestones assists clients in understanding industry trends, market sizing, growth, and clear market segmentation. This foundation assessment, paired with in-depth analysis of the competition, allows you to make informed decisions about product definition, features, and competitive positioning for successfully launching your product in the market.
Product Strategy and Definition
We help clients to conduct customer surveys (e-mail and focus groups) to determine which product ideas and features appeal to the target customer base. Then, we create a complete set of marketing and product requirements documents, and assist with product and release management.
Marketing Planning
ProductMilestones can help assess the strengths and weaknesses of your existing product marketing capabilities using our multi-dimensional approach. Based on this analysis, we make strategic and tactical recommendations in the form of a marketing plan to align the marketing goals with overall business objectives.
Product Marketing
Our strategic approach to product marketing utilizes product positioning at the core of all deliverables, which can include:
- Sales tools that directly improve the performance of your sales team, such as:
- Sales presentations
- Competitive analysis
- Product overview and technical presentations
- Sales training
- ROI/TCO studies
- And other sales documents
- Collateral that directly creates and impacts the external view of your company in the eyes of prospective customers, such as:
- Data sheets
- White papers
- Solution briefs
- Customer success stories
- Marketing CD-ROM
- Web content
- And other marketing collateral
- Analyst and PR materials to establish your firm as a leader to analysts and press
Product Launch
ProductMilestones’ extensive experience with product launches allows us to recommend a solution that meets your launch scope and timelines. Working closely with your executive and management teams, we recommend and deliver launch- specific product marketing and PR deliverables that rise above the noise.
Marketing Campaigns
ProductMilestones has also launched a variety of integrated marketing campaigns that target IT as well as industry decision makers. Campaign vehicles include telemarketing, e-mail, direct mail and print advertising. Our campaigns follow consistent messaging to integrate all call-to-action deliverables (collateral, white paper, success stories, marketing CDs) to attract new prospects and to retain your existing customers.
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